Custom T-Shirts For Radio Stations’ Prize Giveaways is Becoming a Staple of Indianapolis Company’s Business

Listenership is critical to advertising revenue and profit for radio stations, and building that audience is a challenge. On air personalities are a big part, but building a brand identity for the station is critical. One quick and easy way to do that is to design and print customized t-shirts with the station’s call letters, logo, and nickname. These shirts can have pictures of on-air personalities, or cartoon characters that serve as ‘mascots’ for the station and build brand identity.

For a real life example of a mascot building a brand for a station, look at Cleveland, OH, home of the Rock and Roll Hall of Fame. Rock station WMMS was THE station for hundreds of miles around in the 1970’s and 1980’s. Its logo was based upon a cartoon caricature of a buzzard, of all things! It became a national phenomenon when the slogan “WMMS-Home of the Buzzard” and the cool buzzard logo was emblazoned on t-shirts that made their way around the country with young people going off to college, on vacation, or starting careers.

Capitalizing on the success of the Buzzard was easy for WMMS. They promptly ordered scores of promotional t-shirts to be given away at live remotes at venues as diverse as the Cleveland Metroparks Zoo, and amazingly popular “Coffee Break Concerts” series, in which they showcased for listeners new and upcoming musical acts (among them Bruce Springsteen, Todd Rundgren, John Mellencamp, and Peter Frampton.) The Buzzard became so big that now the t-shirts were commercially viable on their own. Everyone wanted a Buzzard shirt and would pay to have one, becoming a profit center for the station, even while providing completely free advertising.

Building a strong, very identifiable brand is key, and putting a mascot on thousands of custom t-shirts that are cool enough for teens and young adults to want to wear is very smart business!

Under the Influence Tees has been making t-shirts for many years, and their new specialty is customized t-shirts for promotional giveaways. Check out their website at http://www.utitees.com, where you can get design assistance, quality t-shirts, and quick fulfillment of your orders, all with free shipping available. The company does most of its work via the internet, and they are able to pass savings on to their customers.